In the middle of 2018, Google announced that they would be tweaking their algorithm to pay extra scrutiny to the way that websites (and the people behind them) can demonstrate expertise, authority, and trustworthiness (E-A-T) within their industry.
Are you thinking of starting a business? Read My New Venture’s guide into finding the right small business grant and bring your dream closer to reality.
If you’ve ever started the process of commissioning a new website project and ended up feeling disappointment and frustration with your web development company, this blog is for you.
Assuming your website designer has done a brilliant job with impactful visuals on your website, you will pass the 4-second test. That’s how long (or short) you have to grab a website visitor’s attention and spark their interest.
If you have a website with a blog facility, you should be maximising it as much as you can by writing regular, quality blogs.
It is always helpful to identify ‘must haves’ in a project brief that potential agencies can quote for. Be sure to make the non-negotiables clear and specific.
Serious question. I bet if you sat down now with a cuppa and looked through your website, you’d not recognise half the stuff on there!
This blog is a beginners guide to understanding some of the basic principles of SEO and how you can apply it to your own site.
If you’re at the cutting edge of an industry or your business is all about innovation, it is important that your website reflects these same traits, otherwise you are in danger of lacking credibility and being ignored.
Does GDPR affect me?
The simple answer is yes. If you run a business or work in one you will hold some data on someone so it will apply to you.
I think some people are always too quick to look at the negative aspects of technology use and fail to see the benefits it brings us in terms of increased volume and quality of social interaction.
When looking at a website proposal, take note of how the time is allocated. An agency that you can trust will allocate time to specific areas throughout the website project that, in our opinion, should never be compromised.
If you were asked to describe the personality of your company, would the answer trip off your tongue?
Live Chat is becoming more and more popular. It is a nice facility to add to your website, but how useful is it?
Imagine you’ve made the exciting decision to build a new extension to your home. The first thing you do is meet with an architect.
Before an agency can commence designing your website and creating the layout and structure, they need to have a good understanding of the content that will go into each page.
Your gut’s telling you there’s something not quite right with your website. We’ve come up with eight easy fixes to improve your website and make it work harder for you in the coming year.
So, with so many other social media channels available to choose from today, why should Facebook still be your number one option for social media marketing?
We’ve identified some providers of quality stock footage and imagery at great rates, or even free, to help you spruce up your website.
A website project, when done properly, takes a fair amount of time and budget, therefore you don’t want to be getting it wrong.
The idea of setting up your own business can be exciting, inspiring and very scary. For some it’s just a dream that will never become a reality.
You hate your job. You’ve got a fantastic idea for a business. There’s no way it can fail, so you ‘stick it to the man’ and quit your day job!
Producing an informative website brief helps the agency to deliver a better response to your initial request. Here’s our 8 step guide to writing a great website brief.
With just seconds to capture the web visitor’s interest, it’s the images that will make that all important first impression. So, ensuring you get the images and photography right is a must.
It is becoming easier to sell online now – getting products from new markets in the Far East to sell, creating online courses or content for subscribers, delivering fitness classes through a webcam.
I start this blog by acknowledging that not every business will be operating a ‘business as normal’ approach right now.
We recently became aware of an incident involving a small business owner that was facing a four figure fine because of copyright infringement, something that they were completely unaware had occurred.
This blog outlines five simple and quick tips to build into your website plan so that you can get content completed and uploaded without delay.
So to start with, alt text is a shortened term for the technically correct term of alternative attribute, but for the purposes of familiarity within this blog we’ll refer to it as alt text.
Think about the last time that you bought a product. There is a very good chance that you purchased it after seeing a picture of it, or having experienced it in real life through a friend, relative or colleague.
